Export Masterclass for International Business Growth - Module 1

Growing exports in the global market involves complex processes. It requires substantial resources, the right knowledge and skill, and networks to succeed. As international trading conditions shift dramatically in recent times, the challenges and risks businesses face have escalated. This program will enhance local businesses with the essential knowledge and preliminary connections to help achieve these.

Learn, develop, and grow your skills in key areas of international trade to advance your export business growth and sustainability

Ai Group is delighted to be providing a series of FREE Masterclasses covering various topics within International Trade. These in-person and online courses will build on your existing knowledge, giving you the know-how, tools, resources, and processes to further your skill set when doing business in a global marketplace.

Growing your business in the global market involves complex processes. It requires substantial resources, the right knowledge and skill, and networks to succeed. As international trading conditions shift dramatically in recent times, the challenges and risks businesses face have escalated. The Ai Group Export Masterclass will enhance your essential knowledge and preliminary connections to help achieve these.

How you will learn

This Masterclass will be held over two modular workshops and will include a mix of interactive discussions and provided learning materials. As an interactive training course, these workshops will not be recorded, and you will have to commit to attending to learn.

Module 1 will be held in person at your local Ai Group Office for a duration of up to 3 hours and Module 2 will be held online for up to 2.5 hours. On completion of Module 1, you can book to attend the Online Module 2 . Upon completion of the Masterclass, you can engage Ai Group Specialists to progress your export strategy or discuss next steps on a fee for service basis.

To view all available dates and locations for Module 1 and 2, please visit Ai Group | Export Masterclass Series

What you will learn

The Masterclass is rich in content and case studies to help new and experienced exporters succeed.

In Module 1 (In Person) of the workshop, you will learn how to:

• Set your export goals and objectives
• Review your product offering
• Understand your Unique Selling/Value Proposition
• Research market opportunities
• Leverage Australia’s Free Trade Agreements to improve your competitiveness
• Select the right markets
• Review your market entry strategies

In Module 2 (Online) of the workshop, you will learn how to:

• Be export ready & understand your legal requirements
• Understand Incoterm 2020
• Develop your export pricing model
• Identify and qualify potential partners/distributors.
• Tailor your sales pitch
• Promote your exports
• Activate sales
• Access support available

Each workshop provides you with the opportunity to interact and network with other exporters, share experiences, and discuss ways to overcome challenges you may be experiencing.

To view all available dates and locations for Module 1 and 2, please visit Ai Group | Export Masterclass Series

Who should do this course?

These comprehensive export workshops are recommended for new and established exporters, goods producers or manufacturers, and other small businesses looking to take the next step in their international trade journey.